Mount USB drive with write permissions for everyone or specific user

I know there are similar questions but I get some specific problem I can't overcome.

I have:

• HDD split into two partitions. /dev/sdb1 and /dev/sdb2. sdb1 is NTFS and I don't need it. I need sdb2 which is fat32.
• Ubuntu 12.04.1 LTS (server)

I want:

Ultimately I need a perma-mount /dev/sdb2 to /home/storage with access right (rw) for the user media.

Problems I'm facing:

Using manual mount from command line.

If I just use

server# sudo mount /dev/sdb2 /home/storage

It mounts but the /home/storage receives root as owner and group and doesn't allow media user to write there.

If I use mount command without sudo as the user media - i'm not allowed. Says only root can use mount.

If I use mount with options: server# sudo mount /dev/sdb2 /home/storage -o umask=000 I get what I need. A bit overdone of course, since the storage folder becomes writable for everyone. BUT - that is manually mounted - now i need it to remount on every reboot.

Remounting on reboot - using fstab**

So I thought I'll be fine if I use fstab to mount this partition (/dev/sdb2) every time i reboot. The fstab line I added:

UUID=8C52-C1CD /home/storage auto   user,umask=000,utf8,noauto  0   0

Got uuid with blkid. The fs type auto I changed a few times... I tried vfat too, but always on the reboot Ubuntu stops when processing fstab (I think) with the message (took from the log):

fsck from util-linux 2.20.1/dev/sda5: clean, 120559/10969088 files, 19960144/43861504 blocksmount: unknown filesystem type 'static'mountall: mount /etc/fstab: [772] terminated with status 32mountall: Filesystem could not be mounted: /etc/fstab:Skipping /etc/fstab: at user request

And also - sudo mount -a never really does anything.

What am I doing wrong? I do suspect I messed up something:)

It seems fstab should hold only mounts for static drives, not any sort of usb stuff. I'm puzzled how then this works with all the people posting on the net their success stories...

However... if this is not possible - I would like to know how to remount my USB after every reboot... if not with fstab - then how? :)